The biggest name was Shwinn but they were more focused on mass production and not on quality. Their first experience in the bicycle industry, with the purchase of the Stella Bicycle Shop, where they imported and resold bicycles, had not been a success.īurke regretted that there weren't really quality road bike frames made in the United States. It started in 1975 in The Pine Knoll café Wisconsin where Richard Burke and Bevil Hogg decided to start their own bicycle shop. Thanks to the controversial ex cyclist Lance Armstrong, Trek racing bikes have become an integral part of professional cycling, but in fact the history of the American bicycle brand Trek Bikes is still fairly recent.
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